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Friday, January 23, 2015 - 12:00pm

IRCS Conference Room

Chia-jung Tsay
Management Department
University of Pennsylvania

The Impact of Visual Cues on the Judgment of Performance

Social judgments and impressions are often made on the basis of minimal information. In the domain of music, people consistently report that the most important source of information in evaluating performance is sound; nonetheless, twelve experiments demonstrated that people actually rely on visual information when making judgments about performance. These findings were extended through additional experiments elaborating on the generalizability of these effects, with discussion of the role of expertise, perception, and attention​ in decision making and the implications for organizational performance and outcomes.