IRCS Conference Room
University of Pennsylvania
The Impact of Visual Cues on the Judgment of Performance
Social judgments and impressions are often made on the basis of minimal information. In the domain of music, people consistently report that the most important source of information in evaluating performance is sound; nonetheless, twelve experiments demonstrated that people actually rely on visual information when making judgments about performance. These findings were extended through additional experiments elaborating on the generalizability of these effects, with discussion of the role of expertise, perception, and attention in decision making and the implications for organizational performance and outcomes.